A helpful host?

I've been through a number of web hosting companies over the years and in general the services haven't really lived up to what was promised or the companies have just gone bust. I've now been with a hosting company (Beachcomber) for a number of months (can't actually remember when I started hosting with them, but it's been a while) and have had a pretty good time of it. I'd been renting a dedicated server from them which was in fact a re-sold server from a large datacentre in the US (that's fine, it gets me a second level of support). Recently the network performance hadn't been great and eventually it went down for almost two days after an upgrade of router software went horribly wrong and the data centre didn't have a backup plan. About the same time I got an email from Beachcomber revealing that they'd stopped taking new orders with this datacentre and would like to move everyone else out. It would've been nice to have been told they weren't confident with them earlier, but the email suggested they were talking to the other DCs they work with trying to get a deal to move us over. They suggested it wouldn't be quite as good a deal as the servers we were on were a one-off special, but they'd do their best. As the massive packet loss started to subside on my existing server, I got the offer email happily declaring that they could match my existing plan with another data centre and to email them in order to take the offer up. Now I'd just paid the next month's bill a few days earlier and wasn't about to pay twice in one month, so I emailed them saying the offer looked good, would it be available next month? Email came back and it seemed Beachcomber weren't going to charge for the server switch. Great. So I'm now set up on my new server at a (hopefully) more reliable data centre and I have to give kudos to Beachcomber for taking the hit to get their clients moved over. They're keeping the old servers up as long as they can (presumably until the end of the billing period) to help ease the move and my move has now been made. There are obvious motives behind this: unhappy customers are very likely to leave, especially after nearly two days minus their websites. Offering them the free move to a new, more reliable DC both placates the customer and shows positive action. It's not entirely dissimilar to the recent move by Six Apart to offer refunds to customers of TypePad. It's obviously at least in part to make sure customers are retained and to encourage a few positive reviews (bit like this one, eh?) that could encourage new customers towards such an outwardly proactive company. Nevertheless, it shows that the two companies understand the frustrations of their customers and rather than make hollow gestures of refunds if the damage can be proved and the customer can jump through hoops, they just straight up offer a 'generous' solution that's easy to obtain (or leave if you don't feel you need it). Even as a marketing ploy, it's a better way of running a company and showing a bit of accountability - earning a second chance with your customers instead of expecting one.